Each Sabbath afternoon, the task force supplies Newday with high-quality fresh fruits and vegetables to fill the market. Volunteers from the church then transport the produce to Parker Hilltop Apartments, which the task force has identified as housing a high number of residents who are financially insecure. The volunteers display the produce in open bins as in a traditional farmers market, and residents from the complex are invited to come shop the market free of charge throughout the afternoon.
To publicize the market and encourage residents of the complex to come out for the free produce, Newday kicked off the season with a free BBQ on June 1, the market's first day. Despite the hailstorm that rolled in during the afternoon, the event was well attended by both Newday members and residents of the apartment complex, and the market gave away produce to dozens of families that first day.
In addition to offering free produce, the market also features a sample station. Newday volunteers serve up mini portions of simple, healthy recipes--such as strawberry spinach salad or whole grain banana bread--that are made using one or more of the ingredients at that week's market. Residents are also provided with the recipe so that they can make the featured dish again at home during the week.
One resident recently passed a note of gratitude to a volunteer at the market to express how much the market has meant to her. "Thank you so much for your farmers market," the resident wrote. "This month is very tight as I have to pay my child's bond fee at the end of the month! You help us."